Packaging Design for Exhibitionist Lip Gloss
Packaging Design for Outlast 24HR Matte Lipstick
Covergirl
Covergirl is an American cosmetics brand launched in 1961, acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016.
In 2017, Covergirl reinvented their brand to make it more appealing to a younger audience and more aligned with new beauty standards.
Part of this effort was to modernize the Covergirl brand codes for the launch of their first flagship store in the US located in Times Square NY, as well as re-inventing their packaging design and product-driven campaign content.
Lip Imprint on Soft Matte Pack
Packaging Design for Exhibitionist Uncensored Mascara
Rose Gold Metallic Text crossing over a line in defiance of censorship and codes
Times Square Flagship Store
Wall Art - Art Direction for Product-Driven Campaigns
Services provided
• Packaging Design
• In-store Branding
• In-store Graphics (headers, shelf glorifiers, bullnoses)
• Art Direction
• CGI Campaigns
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Graphic Design + Rebranding (brand codes reinterpretation) for In-Store Fixtures
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Artwork Adaptation + Shelf Glorifiers + Posters
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Gondola Headers + Bullnoses
• Packaging Design
• In-store Branding
• In-store Graphics (headers, shelf glorifiers, bullnoses)
• Art Direction
• CGI Campaigns
Graphic Design + Rebranding (brand codes reinterpretation) for In-Store Fixtures
Artwork Adaptation + Shelf Glorifiers + Posters
Gondola Headers + Bullnoses